With the pandemic forcing folks on-line, social media use exploded, for apparent causes. And with that, the chance to succeed in audiences and push messaging. Extra brand-oriented platforms equivalent to Sprinkler, Sprout Social, and Hootsuite have clearly risen in use, however so did site visitors to Oktopost, a way more B2B-oriented proposition.
Based in 2013, Oktopost has solely ever registered an $800,000 early stage funding, and has run on revenues and revenue ever since. Right this moment that adjustments with a progress funding spherical of a $20 million minority funding from London-based progress fairness agency Expedition Development Capital.
Oktopost’s schtick is that it’s an enterprise-grade platform for B2B entrepreneurs to curate content material, arrange, and handle campaigns for company social media accounts, worker advocacy and social promoting. It will probably additionally deal with social listening and analytics. It additionally boasts native integrations with Adobe’s Marketo, Salesforce’s Pardot, Hubspot; and CRM methods equivalent to Salesforce, and Microsoft Dynamics. Oktopost’s buyer embrace Fujitsu, Mitsubishi Electrical, Xerox, SWIFT, ACI Worldwide, ContentSquare, ChargeBee and SUSE.
The above capabilities have hoved into view with far better significance as social media customers upped their interactions on-line, and firms wanted to, to place it mildly, get their act collectively asocial media ‘ate the world’ within the final 16 months.
Oktopost says it plans to make use of the funding to advance its product roadmap, increase buyer success, speed up advertising and marketing and gross sales, and discover strategic acquisitions; and develop its workforce by 50%.
Daniel Kushner, co-founder and CEO of Oktopost, mentioned: “Our mission from day one was to determine the primary ever B2B social media advertising and marketing platform with the flexibility to measure and quantify the worth of social media when it comes to lead technology, pipeline affect, buyer acquisition, and finally ROI… As siloes breakdown between advertising and marketing and gross sales inside B2B corporations, and as social promoting turns into extra widespread, we consider Oktopost is uniquely suited to offer the performance desired.”
Oliver Thomas, Managing Companion at Expedition Development Capital mentioned: “There are a selection of social media instruments on the market catering for B2C corporations however we haven’t seen a platform that’s particularly tailor-made to the B2B journey till Oktopost. The flexibility to handle, monitor and analyse social actions is more and more essential for B2B gross sales and advertising and marketing organisations. Daniel and Liad have constructed the most effective product out there to serve this want. They’ve additionally constructed a terrific tradition and we’re excited to be a part of the journey from right here.”
Talking to Kushner I requested him what impact the pandemic had had on the enterprise.
“It’s gone bananas,” he mentioned “Our focus is 100% on B2B organisations. Our platform is split into company social media, so Twitter, LinkedIn firm pages, and many others. The second is what we name worker advocacy social, the place you need your workers to be part of the company model, with workers sharing on a private LinkedIn, Twitter accounts, social messages.”
He mentioned that this ecosystem – the platform to assist each company social and worker advocacy – means they’ll show return on funding for patrons: “What are they getting from doing all this social? The platform is designed to offer these form of metrics to indicate the true enterprise influence of social, the true influence that it has on the enterprise. And never simply fluff metrics that you just usually get on social.”