As EVs are booming, it’s solely pure that automakers are attempting to step up their advertising methods to get a bit of the pie.

Among the various notable examples, Ford undeniably will get the prize of probably the most what-the-fuck gross sales tactic ever. You possibly can give it a guess, however I’m afraid you’d fail. As a result of it’s a FRAGRANCE.

Sure, a fragrance that imitates the scent of petrol, designed for all those that need to go electrical with the Mustang Mach-E GT, however who merely CAN’T LIVE with out the intoxicating scent of gasoline.

It’s referred to as “Mach-Eau,” and let’s take a second to look at the genius of this elaborate wordplay.

“Mach” from the Mustang Mach-E GT, and “Eau” from, you understand, “eau de parfum,” “eau de toilette.” Get it? 

If this isn’t good advertising, I don’t know what’s…

The massive query right here is: How did Ford give you such a ‘ground-breaking’ concept?

In accordance with a survey commissioned by the automaker:

One in 5 drivers stated the scent of petrol is what they’d miss most when swapping to an electrical car, with virtually 70 per cent claiming they’d miss the scent of petrol to a point.

Petrol additionally outranked the scent of cheese and wine, and virtually stole the primary place from the scent of recent books.

Don’t get me flawed right here, I’ve been to gasoline stations a thousand occasions and I, too, acknowledge the expertise — for some motive petrol smells superb.

However, come on, imitating the scent of gasoline with a fragrance can’t be introduced as an incentive to purchase an EV. There are different precise motivators — like environmental impression, for instance?

If we comply with such a nostalgic-of-petrol-cars method, we now have some extra concepts. What a couple of ornamental exhaust pipe? Or possibly an in-built soundtrack of the engine’s roaring sound? Take notes, Ford. And also you’re welcome.


Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving vehicles get you all charged up? 

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