will quickly have a brand new dwelling. Automattic, the parent company of Tumblr and WordPress.com, is shopping for the podcast app from a collective of public radio teams, together with and . Automattic didn’t disclose how a lot it’ll pay for Pocket Casts.
Co-founders Russell Ivanovic and Philip Simpson will stay in control of the Pocket Casts staff. It appears Automattic is already fascinated by methods of incorporating the multi-platform app into its running a blog instruments.
“As a part of Automattic, Pocket Casts will proceed to offer you the options wanted to take pleasure in your favourite podcasts (or discover one thing new),” . “We are going to discover constructing deep integrations with WordPress.com and Pocket Casts, making it simpler to distribute and take heed to podcasts.”
Each blogs and podcasts use RSS feeds for distribution, so integrating the 2 platforms is smart. Earlier this 12 months, Spotify-owned Anchor teamed up with WordPress.com to by way of text-to-speech tech. It’ll be fascinating to see how the Pocket Casts deal components into that partnership, if in any respect.